Shopify Performance & App-Bloat Architecture · Mumbai, IN
Sub-1.2s mobile page loads. Zero recurring app fees. Native in-cart upsells, reviews, and 1-page checkout for high-velocity Shopify DTC stores. Co-Founded by Aryan Panchal (Shopify Performance Lead) & Himanshu Agrawal (Creative & Growth Lead).
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Led by Co-Founder Himanshu Agrawal. We build paid ad funnels on Meta and Google, direct-response video ads, viral organic distribution, and custom Shopify stores.
Recovered client from suspended Google Merchant Center and a stagnant 1.61 ROAS. Re-architected Shopping campaigns & optimized titles, scaling to 462% ROAS with budget raised to $10,000/mo.
$26,186 total ad spend generated $238,021 in verified online revenue across 893 conversions and 49,319 clicks with rigorous negative keyword grooming and gift-pack funnels.
Pivoted stagnant corporate social creative into viral meme-style marketing and rapid short-form video reels, exploding followers from 66K to 183K in under 6 months.
Eliminated broad audience budget bleed through ICP research and structured ad creative testing, generating sustained 5+ ROAS and a massive lift in repeat orders.
Delivered 80% lower cost-per-acquisition than traditional offline marketing. Tested localized calculator funnels, outperforming 90% of regional solar advertisers.
Deployed creative matrix testing with 15+ variations of diet hooks, localized CTAs, and instant WhatsApp booking, driving 40% growth in leads for the exact same budget.
Redesigned e-commerce storefront with high-converting dropdowns, estimated delivery date widgets, and high-impact graphic design to beat industry conversion benchmarks.
Created branded high-engagement content aligning with company identity, increasing engagement by +100% and Instagram bio link clicks to sign-up pages by +40%.
Most things people cannot fix are not blocked by law or by money. They are blocked by software nobody built yet.
Live in weeks, not quarters. The first version does one job completely rather than five jobs partly.
We run every system on our own businesses first. We catch the bugs so you never have to.
The Studio Team
A high-velocity studio pairing full-stack software engineering rigor with direct-response creative performance.
Full-stack systems architect and product engineer. Solo-built and shipped 14 commercially active software products across AI agents, legal recovery, fintech, and security.
Direct-response advertising specialist, conversion strategist, and viral content producer. 4+ years scaling multi-channel paid acquisition across Meta, Google & TikTok.
Our Core Production Team
Specializes in high-retention short-form video editing, viral reel pacing, sound design, and direct-response video ad creative. Spearheaded video production for Zupee scaling to 183K followers.
Crafts editorial visual identities, bespoke Shopify design systems, luxury packaging, and high-conversion landing page interfaces with relentless visual taste.
Manages multi-channel media buying across Meta, Google Performance Max, and TikTok. Architect of high-ROAS e-commerce scaling funnels and retention systems.
Taking work for the next quarter
