Work you can get your hands on.

Storefront design & engineering

Saffron Origins

An apparel storefront with product choices that stay clear from selection to cart.

Product architecture & experiment tooling

ABX Engine

A look inside consistent visitor assignment for storefront experiments.

Automation design & workflow engineering

WhatsApp Autopilot

An event-driven notification workflow, made visible.

Product design & web application engineering

Glaze

A simple feedback interface built around a shareable identity.

Document workflow & interface engineering

Before Token

A document comparison workflow that makes discrepancies easier to inspect.

Landing-page & purchase-flow engineering

Manifest

Offer selection and order summaries in a focused purchase journey.

Storefront interaction engineering

Storefront interactions

A focused exploration of cart quantities and shipping thresholds.

Commerce interface & localisation

Xalt Watches

Product inspection and bidirectional layouts for a watch storefront.

Google Shopping feed architecture & campaign strategy

Zyron Tech

A guided look at product-feed review and Shopping campaign structure.

Campaign walkthrough · sample data↗

Google Ads search architecture & copy strategy

Luxury Spirits

A comparison of product messaging for distinct buying situations.

Social creative strategy & campaign production

Zupee

An interactive breakdown of short-form content approaches.

Creative testing matrix & performance copy

D2C Fitness

Creative approaches organised by the question a customer is asking.

Meta campaign strategy & lead qualification funnel

Solar Solutions

An illustrative savings calculator inside a lead journey.

Campaign walkthrough · sample data↗

Persona segmentation & WhatsApp onboarding copy

Healthy Meals

A persona-led message builder for a meal-service journey.

Content design & technical teardown publishing

Shopify education

An interactive walkthrough of a storefront education concept.

Product storytelling & launch campaign creative

BUKL

A product explanation for a friction-lock belt.

Workflow architecture & application engineering

Janus

A content-production workspace with visible queues and review states.

Research workflow & product interface

SafeSpot

A fictional-record interface for inspecting information and its limitations.

Questionnaire & document workflow engineering

Hisaab

A guided questionnaire and sample document preview.

Community platform design & engineering

Bhoomiputra Foundation

A programme-led community platform and sample contribution ledger.

Product interface & automation workflow

Freedoms AI

A guided example of organising a voice note into actionable information.

Web experience & workflow design

Interactive experiences

WESHUB

A guided interface across a multi-venture platform.

Android product & interaction engineering

Pause

A browser interpretation of a deliberate pause interaction.

Product architecture, voice-to-CRM pipeline & mobile frontend

DealStrike

A voice intelligence CRM built for field sales reps and Indian B2B distributor networks.

OCR data pipeline, verification UI & document reconciliation

BillFetch

Automated receipt parsing, vendor categorization, and tax expense extraction for Indian businesses.

GTM dashboard engineering & hypothesis tracking logic

Phase 1 GTM Tracker

A disciplined B2B outbound campaign experiment scoreboard with explicit decision gates.

Storefront engineering, product photography layout & reservation state

MAG Swimwear

An architectural storefront and private reservation experience for high-end swimwear.

Editorial web design, responsive lookbook & catalogue architecture

Machhli

A colourful, tactile digital catalogue and fit guide for contemporary resort collections.

Mobile web application, calendar logic & earnings arithmetic

NAKA

A mobile duty calendar and income calculator designed for hospitality and gig shift workers.

Risk decision rules, verification queue & merchant dashboard

CODSURE

A Cash-on-Delivery risk engine and order verification workflow for Indian direct-to-consumer brands.

State machine architecture, timeline UI & webhook recovery

Jawaab Engine

A missed-call auto-responder and conversation recovery timeline for Indian service businesses.

Intake flow engineering, recommendation logic & scope breakdown

Service Picker

A guided commercial intake wizard that matches client team size and constraints to clear delivery scopes.

Tree navigation UI, graph state & sales copy structuring

The Message Tree

A visual branching sales conversation map and objection-handling training tool for SDRs.

Automated audit engine, diagnostic scoring & report layout

Audit Generator

A technical storefront audit generator that compiles page speed, cart bloat, and script latency into actionable sheets.

Search filter architecture, table performance & shortlist state

50-Buyer List Builder

A targeted B2B prospect search and shortlist utility for specialized regional distributor databases.

Deterministic linting rules, interactive editor & scoring UI

Shortlist

An automated resume rule checker that catches passive verbs, missing metrics, and vague claims.

Multi-theme storefront architecture, heritage lookbook & archival UI

Kirti Couture

A unified luxury showcase uniting Maison Kirti, Old British heritage tailoring, and the Heirloom archive.

Interface study↗

Financial UI architecture, date-range filtering & modal states

Payments Dashboard

A dense, keyboard-accessible payment transaction ledger and settlement inspector.

Interface study↗

Interactive experiences

DTC Creative OS

A modular creative system for generating high-converting direct-to-consumer ad briefs and visual storyboards.

Creative system design, storyboard UI & angle generation

Pipeline UI, date scheduling & copy templating

Agency Follow-Up OS

A lightweight, zero-bloat sales follow-up tracker designed for boutique agencies.

Media kit design, rate calculators & deliverable checklists

Creator Sponsorship OS

A professional media kit, rate card, and deliverable manager for independent creators.